The 'O' Collection

Redefining Playfulness: An Immersive Consumer Experience

The ‘O’ Collection was a groundbreaking, integrated campaign for Oreo Saudi Arabia, designed to ignite the spirit of play across all touchpoints. As an Art Director, I played an role in crafting a campaign that resonated deeply with the Saudi GenZ audience while appealing to the aspirational "Playful Parent" millennial demographic.

By seamlessly blending traditional Saudi culture with modern trends, we created a unique consumer experience. The campaign centered around exclusive, limited-edition merchandise designed in collaboration with a local artist. Consumers were encouraged to collect points through Oreo product purchases to redeem these coveted items.

This innovative approach not only boosted brand awareness among Saudi GenZ but also drove significant sales growth. Overcoming the challenge of bridging traditional and modern sensibilities, we delivered a truly disruptive campaign that set a new standard for consumer activations in the Saudi market.

My responsibilities spanned the entire creative process, from concept development and design to overseeing the TVC shoot. This project showcases my ability to create impactful campaigns that resonate with diverse audiences and drive tangible business results.

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Key achievements:

• Developed a successful, end-to-end consumer activation for Oreo Saudi Arabia.
• Increased brand awareness among Saudi GenZ.
• Drove significant sales growth.
• Successfully bridged traditional and modern Saudi culture.