More Than Just Paper

Tired of the same old gift-wrapping routine? Wrap It is a concept store designed to elevate the gift-giving experience through creative and unconventional wrapping solutions.  Inspired by the growing demand for personalization, Wrap It caters to those who want their gifts to make a lasting impression.

My role encompassed the complete brand identity development, from crafting the catchy name "Wrap It" to scouting the ideal location based on target demographics.  To ensure a cohesive brand experience, I designed captivating marketing materials, including a playful advertising campaign and an informative in-store catalogue guide.  The project further extended to website and app design, creating a seamless omnichannel experience for customers.