Brewed for Summer

Cool, Quick, and Convenient: Najjar Cold Brew Concentrate

The "Skip to the Cool Part" campaign for Najjar Lebanon aimed to position Cold Brew Concentrate as the ultimate on-the-go coffee refreshment for the impatient, modern consumer. Targeting the "Perpetual Sprinter" demographic, aged 20-30, we developed a communication strategy emphasizing simplicity, speed, and refreshment.

As Art Director, I led visual and social media strategy development.

The campaign delivered functional and emotional key visuals that resonated with the target audience, highlighting the product's convenience and refreshing qualities. The accompanying social media strategy maximized engagement by delivering compelling content that aligned with the campaign's core message.

Key deliverables: Functional and emotional key visuals, social media strategy launch plan.